Maja Pawinska Sims 19 May 2022 // 12:36PM GMT
LONDON — Goldman Sachs online banking app Marcus has selected Citigate Dewe Rogerson and Red Consultancy on a combined UK brief after a competitive pitch, PRovoke Media has learned.
A Goldman Sachs spokesperson confirmed that the Huntsworth group sister agencies are handling corporate and consumer communications and media relations for the brand in the UK, including business updates, campaigns and product news.
The account was previously held by 3 Monkeys Zeno, which supported Marcus on its UK launch in 2018 and until last month.
Marcus, which bills itself as “combining over 150 years of Goldman Sachs’ financial expertise with the innovation of a fin-tech”, already offers no-fee personal loans and online high-interest rate savings accounts to around 700,000 customers in the UK, with £23 billion in deposits. It is currently beta-testing digital current accounts in the US.
Red and Citigate declined to comment on the appointment. The agencies have also worked together on joint briefs for other clients including Virgin Money.
Huntsworth, which also owns Grayling, and whose healthcare business includes Evoke Kyne, added to its PR agency stable last month by acquiring Cirkle.