PARIS — Golin has hired Anne Le Brouster as its new MD in France. She joins from H+K Strategies in Paris, where she had been deputy MD for 10 years.

Le Brouster, who has also worked in Burson-Marsteller’s consumer practice, has a background in FMCG consumer brands and corporate strategy, including brand positioning work for PepsiCo and Procter&Gamble.

She is charged with advancing Golin’s Paris operations through business development and talent attraction, including providing senior counsel on corporate reputation, brand strategies and corporate responsibility.

Le Brouster will work closely with Hortensia Nastase, Golin’s managing director for continental Europe, and co-CEO Jon Hughes. She replaces Pierre-Hubert Meilhac, who left last September to join Ogilvy in Paris.

Hughes said: “Our team in France has the ambition to become a top player in data-driven, earned-first creative, and this is the best place and time for Golin Paris to aspire to become the most progressive PR agency in France. With Anne as MD, we are perfectly equipped to take on this challenge.”

Le Brouster added: “I’m incredibly excited to join the curious, relentless, energetic and progressive family at Golin.”

Golin Paris is part of IPG’s MullenLowe Group in France, which has around 200 employees across six companies: LOLA MullenLowe, MullenLowe One, Golin, Profero, Strateus and MediaHub.