Diana Marszalek 25 Jan 2022 // 2:00PM GMT
NEW YORK — Good Relations has hired travel industry specialist Emma Silverman to head its new office in New York, the agency’s first operation outside the UK.
Silverman, formally a senior VP, joins the VCCP Group firm after seven years at Eleven Six PR, where she most recently served as a VP.
Good Relations has also hired Toby Leston to serve as New York associate director. He joins from London creative agency Tin Man.
Silverman and Leston come onboard to support Good Relations’ work with Miami-based Celebrity Cruises, which named the firm its global communications partner last year. The agency opened its first international office in New York in conjunction with winning the account.
Both Silverman and Leston report to executive VP Liam Maguire, who leads the global Celebrity Cruise account, as well as all North America work.