LONDON — Grayling has made two senior hires in the UK to bolster its growing strategy and creative bench, bringing in Bronwyn Fieldgate as head of strategy and Andy Garner as creative director.

Fieldgate joins the agency from Ogilvy, where she was a managing partner and strategic lead across its Walgreen’s Boots Alliance portfolio of brands. Before Ogilvy, she was planning director at M&C Saatchi Public Relations.

Garner, who will be based at Grayling Manchester, joins after a decade spent within the Engine group, most recently at MHP and Mischief. Both join Ignite, Grayling’s central global strategic and creative team, with Garner acting as the agency’s first Ignite hub outside of London.

Nathan Kemp, Grayling’s global head of strategy and creative – one of three recent senior promotions at the firm – said the dual hires followed client wins including Badoo and MoreThan.

He said: “Bronwyn and Andy are formidable. We’ve invested heavily and consistently in ensuring we put brilliant strategic and creative thinking at the heart of everything we do, not just in London but across the Grayling network and these hires will ensure we can continue to do that as our client base grows, globally and locally.”

Fieldgate said: “Grayling is moving at such a great pace and we’re really accelerating the strategic expertise we provide to clients. The company feels perfectly positioned for where the communications industry is moving.”

Garner added: “I've always strongly believed that creativity exists outside of the M25 and Grayling clearly recognises that. I’m looking forward to helping to strengthen and grow Grayling’s foothold across the North but also tapping into the incredible creative minds that the area has to offer. It’s really exciting to be building out our creative offer in the work we do across the region and beyond.”