LONDON — Grayling has been appointed to work with two of Nestlé’s chocolate brands on festive campaigns.

After a competitive pitch, the agency will be working with mint chocolate brand After Eight to lead its consumer PR and influencer Christmas campaigns and bring its new ‘Good Times Begin After Eight’ strapline to life. It is the first time the brand has had a consumer and influencer agency partner.

Grayling has also been appointed as Quality Street’s influencer agency to drive a socially-led consumer campaign throughout the festive season, focused on awareness of its personalised tins at the brand’s busiest time of the year.

The campaigns will be co-ordinated by Grayling’s UK network across Leeds, Manchester, Bristol, Birmingham and Scotland.

Nestlé senior brand manager Debbie Bowen said: “Grayling’s team stood out as the agency that could offer exactly what we needed: a strong understanding of our industry, coupled with a creative outlook and a proven track record of landing focused messaging in the media up and down the country. Having teams on the ground in different regions really appealed and brings a unique insight to consumer trends and purchasing decisions.”

Grayling’s food, retail, and FMCG experience also includes Cathedral City, Nestlé Dulce Gusto and Marks & Spencer.