SHANGHAI — Claire Li has joined H+K Strategies as Greater China CEO, following the departure of Jun Xu earlier this year.

Li returns to H+K after previously leading the corporate practice at the firm's Hong Kong office. Since then, she has held a string of communications leadership roles at major MNCs in China, including most recently at Starbucks.

Prior to Starbucks, Li led communications and public affairs for GE in China, a five-year stint that followed a similar role at Ford China. She has also held senior agency positions at FleishmanHillard and APCO Worldwide.

“Claire has a proven track record developing rich, transformational communication strategies for some of the world’s most important brands, and I am delighted to welcome her back to H+K in this key leadership role," said AnnaMaria DeSalva, global chairman and CEO at H+K Strategies. "Her work at the intersection of growth, risk, and reputation makes her uniquely suited to contribute to the global strategies that are distinguishing Hill+Knowlton today."

At H+K, Li will oversee the firm's operations across Greater China, reporting to DeSalva and joining the firm's Global Leadership Council.

“I know firsthand the great work this firm does here, and the potential we have to reach even greater heights," added Li. "China is a continually evolving market presenting unique challenges for the many multinational corporations operating here."

Jun Xu left H+K after joining the firm as China CEO in late 2020.