Maja Pawinska Sims 21 Jun 2021 // 7:31AM GMT
LONDON — Premium hairstyling brand GHD has appointed Threepipe Reply as its UK brand performance agency after a competitive pitch.
The agency was hired after it supported the brand over the Christmas period. Threepipe will now support GHD across all performance and branding channels including social, search and display media, as well as producing creative assets.
GHD head of marketing Jodie Hopkins said: “We enjoyed working with the Threepipe team during our successful Christmas campaign and were excited to see what they could deliver for us on a day to day basis. They have a great approach which combines creative flair and data led thinking which is just what we were looking for.”
Threepipe’s head of client services Hannah Langley added: “What an exciting client to be working with: fantastic products and a brand that is keen to keep innovating. We have some great plans in place and can’t wait to get started.”
GHD joins Threepipe’s client roster of beauty, skincare and haircare brands including L’Occitane, Elemis, Aromatherapy Associates, PZ Cussons and Nails Inc.