HONG KONG — Marc Sparrow is stepping down from his role as GM of the Hoffman Agency's Hong Kong office after three years with the independent PR firm.

Sparrow, who will return to Europe at the end of June to launch his own consultancy, joined Hoffman in 2017 from Golin Asia-Pacific, where he spent more than four years as executive director. 

"I’m proud of what we achieved in Hong Kong and across the region, am sad to be leaving the place, and wish them the very best for the future," said Sparrow. "It was always our family plan, though, to move to Europe eventually, and we now need to get there before the Brexit transition ends."

“I’m currently drawing up plans to launch my own agency," added Sparrow. "I’m conscious that every new PR firm talks about doing things differently but a post-Covid 19 world is going to demand it. It could be useful to start with a blank slate."

Sparrow joined Hoffman shortly after the arrival of regional head Caroline Hsu, under whom Hoffman has grown substantially in the Asia-Pacific region, securing new business from Uber, Twitter and Zoom, among others.

Hoffman Asia-Pacific digital head Nicolas Chan will take on an additional role as interim deputy GM of Hong Kong.

"I’ve really enjoyed working with Marc, and am pleased with the strides we’ve made in Hong Kong in the last three years," said Hsu.  "Looking to the future, I am very proud of the deep bench of expertise and leadership we’ve built across the Asia-Pacific region.  Amidst these uncertain times, we continue to add to our strong roster of global clients that have entrusted their business to us."