WASHINGTON, DC—HP and Edelman took home the Platinum SABRE Award for the best public relations campaign of the year at the 2023 Global SABRE Awards ceremony, which took place last night at the conclusion of our PRovokeGlobal conference in Washington, DC.

The campaign ranked first ahead of four other Best in Show finalists, in order:
2. “Padvertising: Not a Luxury. Period,” a program developed for the Menstrual Justice Law Costa Rica campaign by Shift Porter Novelli and PhD Costa Rica
3. “Fighting with Our Words,” an advocacy campaign conducted on behalf of the Ukrainian PR Army by Plus Communications
4. “Be You. Period,” an inclusive marketing campaign from Lil-Lets and South African public relations firm Retroviral
5. “The Sunken Bar,” crafted for Carlsberg Sweden by BCW

“Anyone of these five campaigns could easily have won,” said Paul Holmes, who chaired the SABRE Awards juries. “They all demonstrated the kind of bold creative thinking we look for, they all addressed important issues, and they all achieved real, measurable results.

“They also demonstrate the diversity of our profession, from public affairs and issues management to digital communications and eye-catching events. And they come from a wide range of regions, from developing markets such as Indonesia and Costa Rica and South Africa to the United States and Sweden.”

The five top campaigns were selected from the 40 campaigns selected for our Global SABRE Awards this year, which were themselves drawn from around 4,000 entries to our North American, EMEA, Asia-Pacific, Latin America, Africa and South Asia competitions—as well as the Innovation SABREs, which recognize content creation, digital marketing, data and analytics and other disruptive technologies.

A complete list of the 40 winners, in countdown order, can be found here.