The In2 SABRE Awards has opened its call for entries, seeking the best in content creation across a wide range of channels and platforms. The 2015 North American In2 competition, focused on Insight + Innovation (In2), will be judged by industry experts who come from some of the most forward-looking corporations, digital agencies, content/PR firms and beyond, bringing expertise in content creation, community management, and data and analytics. Among them:
  • Elisa Schreiber, VP of marketing at Greylock Partners
  • Lily Lin, director of communications and public affairs at Google
  • Dan Moriarty, director of digital strategy + activation at Hyatt
  • Sally Hammond, US managing director at Commetric
  • Stephen Astle, VP of marketing at FICO
  • Sam Slaughter, VP of content at Contently
  • Sam Weston, VP of communications at Huge
  • Liv Buli, Data journalist at Next Big Sound
  • Jim Weiss, owner/CEO of the W2O Group
  • Stephanie Losee, managing editor at Dell
  • Erin Robbins O'Brien, chief operating officer at GinzaMetrics
Launched last year, the In2 SABRE Awards built upon the SABREs—an awards competition with a 20-year heritage— by introducing a host of new categories to reflect the great digital content being created in a variety of places, from content created for paid, owned and earned channels; storytelling in print, digital and video forms; social media and community management; and the use of data and analytics. Awards this year will recognize everything from animation to the creation of memes. The In2 SABREs North America will be presented at a gala dinner on February 18, 2015 in San Francisco. That dinner will come at the culmination of a two-day Summit that will bring together experts in data and analytics, brand storytelling and content creation at the Ritz Carlton San Francisco. The early deadline for SABRE entries is October 7. Late entries will be accepted until October 24. Download the entry kit here. Paul Holmes is CEO/publisher of The Holmes Report and founder of the SABRE Awards.