LONDON — Global investment firm KKR has appointed Annabel Arthur as its new head of EMEA corporate communications.

Arthur joins KKR from investment firm The Carlyle Group, where she was head of Asia-Pacific Corporate Communications, leading communications strategy across the region. She built and drove a renewed approach to communications for Carlyle in Asia-Pacific, working with the firm’s global and local leadership.

Before joining Carlyle, she spent ten years working agency-side in London and Hong Kong, including at Brunswick and MHP.

In her new role, Arthur will lead strategic communications activities in EMEA across KKR's investment platforms, managing all external communications, brand-building and content development, as well as the EMEA agency network, which includes Finsbury Glover Hering. She will also provide communications support and advice on external engagement to portfolio companies under the banner of KKR, which last year had assets of more than $216 billion under management.

Arthur will report to Ludo Bammens, KKR's head of EMEA corporate affairs, and Kristi Huller, global head of corporate marketing and communications.

Bammens said: “We welcome Annabel to KKR at an exciting time for our EMEA platform which is seeing significant growth across our core investment platforms in this region: private equity, real estate, infrastructure and credit. Effective communication with stakeholders is a critical part of doing business today. Annabel’s expertise and international experience will be invaluable in driving external engagement and supporting our portfolio companies as we continue to scale in EMEA.”

Arthur added: “I’m delighted to join KKR and excited by the opportunity of working with one of the world’s leading investors to communicate the strengths of the KKR platform and the benefits it can provide for companies and clients.”