SEATTLE —Karlsson’s Vodka has selected Waggener-Edstrom to promote the company among the North American beverage industry. The Swedish company selected Wag-Ed to deliver an integrated campaign across social, digital marketing, creative and communications.  

The account, anchored in Wag-Ed’s brand strategy and marketing practice, will include experiential marketing activity and targeted PR. The win draws upon the agency’s experience developing narratives for brands like Drambuie, Hendrick’s and Peroni.   
Christian Gylche, managing director for Karlsson’s Vodka, said the communications program will be tied to the company’s business objectives for the year.