LONDON — Lansons Team Farner has appointed Tom Cook as head of digital, with a remit to accelerate the firm’s adoption of AI alongside its digital research, strategy development and campaigning work.

Cook joins after 11 years at Teneo, latterly as a director. His digital experience spans AI, digital strategy, and analysis underpinning reputation management, working with clients including Unilever, O2, NatWest and World Rugby.

In his new role, Cook will working with senior campaign advisor Louise Vaughan and strategy director David Rowson.

Lansons CEO Gordon Tempest-Hay said: “AI is transforming the way that agencies work and it is vital that Lansons is at the head of that change. Tom’s expertise in AI, alongside his deep knowledge of social and digital campaigning, deepens the breadth of our offer still further and will help to ensure we remain at the vanguard of change in our sector.”

Cook added: “I’m delighted to be joining Lansons and to play a role in developing its integrated offer at what I feel is a really exciting time for the agency. Lansons is widely known for its deep sector expertise and its strong culture, but what has also stood out for me in my short time in an advisory capacity has been the team’s appetite to learn, to grow, and ultimately to evolve what Lansons is known and respected for in the market.”