LONDON--Jackie Brock-Doyle, the veteran PR executive who led London 2012's successful comms operation, is joining Good Relations Group as CEO.

Brock-Doyle joins Chime's PR division in June, reporting to Good Relations Group chairman Kevin Murray. She takes charge of a firm that has revamped its management lineup and agency offering since parting ways with Bell Pottinger last year.

As director of communications and public affairs at LOCOG for the past eight years, Brock-Doyle has played a high-profile role steering London 2012's global reputation. She was named to the Holmes Report's Influence 100 list last year, and also won top honours as PRWeek's 2012 PR Professional of the Year.

“At LOCOG, Jackie was central to the planning and delivery of one of the largest communications exercises of the past decade," said Murray.

"With that and the prior in-house and consultancy experience Jackie has accumulated in various regions of the world, she will bring phenomenal expertise, energy and international experience to our offer."

In addition to overseeing Good Relations, Brock-Doyle will also be involved in CSM, the sibling sports marketing division that is chaired by Lord Sebastian Coe.

Before LOCOG, Brock-Doyle headed media and public relations for London 2012's successful Olympic bid. Her 25-year career in PR includes several senior roles, including director of marketing and communications for Manchester's 2002 Commonwealth Games; head of corporate communications at Kingfisher; and board director at Paragon Communications.

"In these radically transparent times, good relations are critical to business success and the need to align good behaviour with good communications is more important than ever," said Brock-Doyle. "

"The Good Relations Group is in the business of communication, reputation management, CSR and advocacy for some of the biggest companies in the UK and around the world. We have a strong platform, and a very ambitious set of goals."

Brock-Doyle's arrival follows Kevin Murray's appointment as Good Relations Group chairman in mid-2012. The agency unveiled a new board last year that reflected the integration of several Chime PR units under the Good Relations Group brand.