NEW YORK — M Booth Health has named Peter Matheson Gay its first chief impact officer.

In the newly created role, Matheson Gay is responsible for driving the overall impact of the agency’s work through creativity and insight-informed strategy across the business. He will lead the firm’s specialist health creative team and oversee its insights and innovation teams to bolster the agency’s work.

Before joining M Booth Health, Matheson Gay launched and served as chief creative officer of IPG Dxtra Health Integrated Solutions, leading health creative for Interpublic Group’s 27 communications, experiential, and specialist agencies. He also served as global head of healthcare creative at Weber Shandwick.

“Peter is an incredibly unique combination of a progressive, boundary-breaking creative, a skilled client counselor and most importantly, a healthcare strategist with a deep expertise in and passion for the industry,” said Stacey Bernstein, who joined the firm as CEO in January.

“He understands that the stakes have never been higher in health, and that delivering work that makes the world better for people impacted by disease is paramount to our clients’ success as a business and their contribution to society as a whole,” she said.