LONDON—Metia has handed responsibility for its London office to Mark Pinsent, with founder Steve Ellis retaining overall control of the marketing consultancy as group CEO.

Pinsent's promotion comes 18 months after he joined the firm as social and content lead. Pinsent previously held senior roles at Weber Shandwick, Shine Communications and Edelman.

He becomes managing director of an office that counts 60 staffers, working across digital design and development, email, customer advocacy, public relations, content, analytics and social media.

Ellis, who founded Metia 26 years ago, will retain oversight of the group's global network, which also includes offices in Seattle, Austin and Singapore. Key Metia clients Microsoft, Dell, Misys, FIS, Linedata, The AA, British Chambers of Commerce and ITN Productions.

Pinsent noted that he was like a "kid in a sweetshop" when he joined Metia last year, thanks to the range of marketing tools at his disposal.

"This gives us the opportunity to create the right campaign to meet the objectives of our clients, based on deep understanding of their customers and prospects," said Pinsent. "Over 26 years the management team here have built a company with the capabilities and client list many others would envy."

Once known best for its tech PR leanings, Metia has successfully expanded both its service offering and geographic footprint since rebranding eight years ago. Ellis said the firm had remained relevant by "remaining focused on how best to engage and inform our client’s customers, using the optimum channel or technique for each audience type." 

"The past quarter of a century has seen a transformation in marketing," said Ellis. "Today most companies consider themselves digital businesses. Through our core of technology clients we have enjoyed an insight into how digital, content and social are transforming marketing.

“I’ve known Mark for more than 12 years, and we’ve always shared a similar outlook with regards to creating and delivering campaigns for our clients, and growing the business entrepreneurially," added Ellis.