LONDON — Ready10 has been appointed by McDonald’s to support communications and influencer activity for its My McDonald’s app, after a competitive pitch.

The agency will be delivering content and media relations throughout the winter to drive engagement and downloads of the fast food giant’s app, which was launched last year and allows users to browse the menu and order.

Its first campaign, launched today, brings app features such as order customisation and table service to life in a content series with magician Julius Dein. To demonstrate the app’s “touches of magic” – such as a free cheeseburger for first-time users – Dein is joined by influencers Alex Bowen and Olivia Bowen Buckland, along with football YouTuber Emmanuel “Manny” John Brown.

Ready10 founder David Fraser said: “I’m not even going to pretend to style this one out: we are working for McDonald’s and it’s the coolest thing going. I’m excited, the team are excited and we still haven’t come down from it.

"That said, we are super-focused on delivering our programme and working with such an innovative product to drive consideration and usage. We can’t wait to get our content out there and drive people towards the My McDonald’s app.”

McDonald's UK and Ireland head of campaigns and communities Louise Page, added: “We are delighted to be working with Ready10 on these campaigns, we were all very impressed with their response to the brief and are excited to see the activity come to life over the next few months.”