NEW YORK — Former MMC digital and innovation head David Richeson has joined Allison+Partners as an SVP in the firm's All Told division, which focuses on digital innovation and influence.

Richeson left MMC at the end of 2018 after five years as chief of digital innovation and influence. Since his departure, and the exit of chief integration officer Diana Littman, MMC has consolidated its digital and influencer units under a new brand engagement group led by new hire Gretchen Ramsey.

The restructuring sees the Omnicom firm move its influencer, digital/social media, media, social content and paid divisions under Ramsey, who joined earlier this year. MMC also hired Christopher Iafolla from Syneos Health to lead healthcare brand engagement, while Jon Cronin and Jose Salgado are now SVPs in the brand engagement group.

Meanwhile, Richeson starts at Allison+Partners this week. He told the Holmes Report, he will be focused on building products and services for clients that "take a 360 approach to drive behavior change," aligning influencer co-creation, user-generated content and traditional brand creation with traditional media relations.

Richeson reports to All Told MD and partner Jeremy Rosenberg. Richeson was named to the Holmes Report's Innovator 25 list in 2015 for innovation in data, analytics and digital influence. 

"David’s hire reflects Allison+Partners’ continuing investment in using data and analytics to drive decision-making around how to achieve influence for clients," said a spokesperson for Allison+Partners. "Allison+Partners’ Influence 360 approach takes a broad view of influencer marketing strategies, starting with the understanding that an influencer is anyone who has the ability to carry a message."