NEW YORK — MSL US has hired Ogilvy veteran Robert John Davis as chief digital innovation officer.

Davis will lead the agency’s “digital innovation center of excellence” which includes its commstech stack and influencer marketing platform, Fluency.

He succeeds the late Bryan Pedersen, who played a key role leading commstech development across the industry. Pedersen passed away last July.

Davis joins MSL after 14 years at Ogilvy US, where he most recently served as head of digital innovation.  While in that role, Davis launched The Cube, Ogilvy’s incubation and innovation shop. Before that, he was the agency’s head of content marketing and advanced video practices.

“Welcoming Rob to the agency today brings me great joy. Rob is a unique leader in the digital space — someone who has the most expansive wings and deepest of roots in innovation, is excited to build on the incredible foundation our team has set and is primed and ready to take us and our clients into the future, from advanced digital discovery to Web3 and everything in between,” said MSL US CEO Diana Littman, to whom Davis reports. “This is a time of immense and intense change and I know that in partnership with Rob we will continue to soar.”