LONDON — Tyl, , the NatWest card payments brand for small and medium sized business, has appointed Eulogy as its retained UK agency after a competitive pitch.

As part of the corporate and consumer brief, Eulogy will be responsible for building awareness of the Tyl brand and driving consideration amongst start-ups, SMEs and business owners.

The team will also promote Tyl’s support for local communities, led by its Tyl Giveback Community Fund, which donate a proportion of revenue into a fund that makes grants to charities that support and deliver services to local communities across the UK.

Tyl by NatWest marketing director Allie Lawson said: “We’re delighted to partner with Eulogy as we look to grow the Tyl brand further and support local and national businesses. Tyl is about enabling card payments with the minimum of fuss for business owners, as well as providing them with the tools to help them manage and grow their businesses. Our work together will also consolidate our position at the heart of the success and well-being of the local communities in which we work.

“From the outset Eulogy demonstrated a first-class understanding of our business and communication requirements, an in-depth knowledge of our target audience and showed a passion for our brand that was unrivalled.”

Eulogy director Edel Collis added: “Tyl is the ideal brand for Eulogy to partner with. It is innovative, incredibly customer-focused and provide solutions which can empower business owners and help them thrive. The community focus from Tyl is something we see as giving real differentiation within the communities where we will target our campaigns.”

Tyl joins American Express, Direct Line for Business, Noom, Virgin Media Business and Kantar in Eulogy’s client portfolio.