PARIS — Ogilvy has promoted creative director Benjamin Bregeault to executive creative director in its Paris office.

In his elevated role at the integrated agency, Bregeault (pictured, left) will oversee PR and influence, as well as all Ogilvy’s brand advertising work. He will work alongside the firm's other ECD, David Raichman, who leads on digital and AI in Paris and is also the experience creative lead for Ogilvy across EMEA. 

Bregeault will be responsible for “accelerating the agency's creative momentum” in France and internationally, as well as supporting Ogilvy talent across disciplines. He will also continue his contribution to new business development, having already helped to win several new clients since rejoining Ogilvy Paris last year.

The move marks a return to the agency where Bregeault began his career in 2001, working as a copywriter on accounts such as Fanta, Sprite, Scrabble, Free and Perrier. After nine years, he left Ogilvy to join Buzzman on the MTV Mobile and SFR accounts. He then moved to 180 Amsterdam to lead the PlayStation and Asics accounts across Europe.

In 2013, Bregeault co-founded the French office of WPP’s Blast Radius social media network; when the agency merged with Wunderman he became ECD and played an active part in its transformation into a full service agency. He also worked at BETC, before returning to Ogilvy Paris in 2022. His work has won awards including Cannes Lions, D&AD and the Eurobest Grand Prix.

Ogilvy Paris president and chief creative officer Matthieu Elkaim (pictured, right) said: “Benjamin's involvement and impact on the agency since his arrival naturally led us to entrust him with these new duties. He’s an experienced, passionate, demanding and personable creative director. But above all, his background gives him an excellent understanding of brands’ current challenges, and he knows how to meet them with a wide range of creative solutions.”

The agency's clients include Accor, Allianz, Coca-Cola, Decathlon, Herta, Ikea, Michelin, Milka, Vittel, Perrier, Tinder and the UN World Food Programme.