LONDON — Ogilvy PR has promoted global head of consumer PR Matt Buchanan to the newly-created role of global and EMEA president of integrated communications.

In his new role, Buchanan will focus on strengthening Ogilvy’s integrated offering and the agency’s earned-first creative capability across PR, influence and social in EMEA.

Buchanan will continue to lead Ogilvy’s global consumer PR capability – which he has led since 2021 – reporting to global CEO Julianna Richter and working with EMEA chief client officer Joanna Oosthuizen and other regional leaders including North America president Charlotte Tansill and Asia president Emily Poon.

Richter said: “This promotion and added responsibility recognises Matt’s leadership over the last five years, and the valuable contribution he has made to elevate Ogilvy PR's offering.

“Our clients are increasingly looking for the seamless integration of earned media, social and influencer marketing so it's the right time to bring this together more formally and have someone with Matt's expertise lead this for us in the region.”

Buchanan added: “Brands don’t come to agencies any more simply wanting advertising, PR or social media. They come with a business problem and want the best of everything, all the time. What’s always excited me about Ogilvy is our deep specialist expertise and our focus on integration.

“I'm looking forward to this next chapter, working more closely with our teams across EMEA to further elevate our earned-first offering and ensure our clients are getting the best of Ogilvy’s creative excellence.”