SINGAPORE — Ogilvy PR has named Q Akashah as Singapore and Malaysia MD, expanding her existing remit as executive director for the firm.

Akashah, who has been with Ogilvy PR since 2008, will remain in charge of the firm's Islamic marketing practice across Southeast Asia. She will continue to report to Ogilvy PR Asia-Pacific president Emily Poon, who previously led Singapore before taking on regional leadership duties in 2021.

Akashah also reports to Ogilvy Singapore and Malaysia group CEO Kunal Jeswani. She will oversee and manage the PR offices across both markets, focusing on innovation in such areas as AI, influencer engagement, creative and content creation, and employee engagement.

“As a values-driven leader that always seeks to do right by our people, clients, and business, I cannot think of a better successor to take on the leadership of our Singapore and Malaysia PR offices," said Poon. "At a time where we are seeing a rapid pace of change in AI, media and technology platforms, I am excited to work alongside Q and our network colleagues for our next phase of growth in Singapore, Malaysia, the region and beyond."

Ogilvy PR was recently re-appointed AIA Singapore’s PR agency of record, extending it to a 13-year partnership following a competitive pitch. The agency is also AIA Singapore’s social agency of record. 

"The communications industry is changing rapidly, and my priority is to ensure Ogilvy PR remains at the forefront of propelling the success of our clients’ brands and businesses,” said Akashah.