SYDNEY — One Green Bean has been added to Taco Bell’s roster of agencies in Australia as the Yum! Brands fast food restaurant chain expands its presence in the market.

The agency will be working across influencer, social media and PR projects to support product launches and brand building. Taco Bell currently has 39 restaurants across Australia, with plans to open in several more locations nationally.

Taco Bell South Pacific chief marketing officer Andrew Howie said: “Since launching in Australia in 2017, we’ve seen steady growth of the Taco Bell brand locally with restaurants opening across Queensland, New South Wales, Victoria and Western Australia. We’re excited to appoint One Green Bean to support us as we enter a new stage of growth.

“We know how important it is as a challenger brand to build brand love and an agency like One Green Bean is perfectly placed to help us do that – whether it’s through influencer, social or earned media.”

One Green Bean’s Sydney managing director Amber Abbott said: “We are thrilled to be working with Taco Bell in Australia. The brand has a cult following around the world and we’re looking forward to earning attention among an Aussie audience for an adventurous brand, not afraid to do things differently.”

Taco Bell joins Virgin Atlantic, Sky, Nike, Sydney Water and Visit Jersey on One Green Bean's client roster. The agency has offices in Sydney, London, Amsterdam and Doha.