PRovoke Media 15 Apr 2021 // 8:21AM GMT
LONDON — Vinted, Europe’s largest C2C online platform dedicated to second-hand fashion, has hired Red Havas as its UK consumer PR agency of record following a competitive review.
Red Havas secures the assignment amid rapid regional growth at Vinted, which has reached 1.2m members in the UK. The agency is tasked with communicating the brand’s circular economy model and brand values, while elevating its mission to make second-hand fashion the first choice amongst UK consumers.
Specifically, Red Havas will aim to drive UK brand awareness through creative campaigns and a press office that serves key national, consumer, lifestyle and fashion media channels.
"Following strong growth, we’re thrilled to be placing greater focus on expanding our PR activities in the UK with the support of Red Havas," said Natacha Blanchard, consumer PR Lead at Vinted. "The team’s merged media and integrated approach to PR will not only help us elevate our brand positioning but execute big-picture thinking to truly transform the conversation around circular economies, second-hand fashion and the benefits for our members and communities."
This assignment follows a period of growth at Red Havas’ London office, which has seen the agency win such brands as Jaguar Land Rover, ManpowerGroup, LinkedIn and global payments technology provider WEX in the last 12 months.
“We are very proud to have Vinted as a client partner, not only in terms of the work we’ll be doing to highlight the importance and positive impact of the circular economy, but also knowing the brand has been leading the democratisation of second hand fashion is incredibly exciting," added Red Havas London MD Rachael Sansom.