LONDON — The National Paralympic Heritage Trust has appointed Threepipe to develop its digital and social media strategy during this Paralympic year, after a competitive pitch.

The non-profit was created in 2015 to protect and share British Paralympic heritage and to celebrate Paralympic athletes and bring their stories to life.

Threepipe’s brief is to help the organisation better connect with and inspire future athletes, their families and anyone with an interest in Paralympic sport.

Vicky Hope-Walker, CEO of The National Paralympic Heritage Trus, said: “Threepipe demonstrated a real understanding of crafting the right social strategy to reach our target audience and what sort of measurement framework we should be aspiring to, creating value around virtual content and audiences. We can’t wait to get started in this Paralympic year where there will be greater attention of the athletes representing Great Britain and Northern Ireland.”

Threepipe’s head of editorial social George Cathcart added: “It’s such an exciting and rewarding scope of work that will shine a light on such an inspirational group of athletes and help change attitudes to disability in the UK. We will be supporting the organisation to ensure a high degree of social channel effectiveness in reaching their target audiences as well as providing creative support.”

The Summer Paralympics are due to start on August 24 in Japan.