LONDON — PrettyGreen Group – which is made up of PR agency PrettyGreen and experiences agency The Producers – has introduced a new management structure.

The new board sees chief creative and strategy director Emma Grace (pictured, right) and group MD Jessica Hargreaves (left) taking on the roles of co-CEO, while founder Mark Stringer (third left) becomes the group’s chairperson and deputy MD Sarah Henderson (second right) moves into a group managing director role.

Grace will continue to focus on the group’s strategic & creative output, while Hargreaves will focus on ESG, operations and expansion, with Henderson having overall responsibility for client and business development. The restructure also sees head of communications Lucy Mart (pictured, second left) become managing partner of PrettyGreen and client director Kate Umfreville (third right) elevated to managing partner of The Producers.

Stringer remains the majority shareholder of PrettyGreen Group and will oversee the board, while also focusing on scaling Skoot, the carbon-negative navigation and carpool app he co-founded.

He said: “PrettyGreen is undoubtedly my fourth child, yet handing over the reins to both Jess and Ems, whilst being supported by Sarah and the new partners of Kate and Lucy, is possibly one of the easiest decisions I have ever had to make. As individuals they are exceptional and as a team, they are without doubt unbeatable and define our mission to be less ordinary.”

Grace added: “PrettyGreen has always been more than a PR agency. Since day one we recognised the power in multi-channel campaigns that were strategically as well as creatively driven. The new management team and I are really energised about the next chapter of ‘less ordinary' work and the impact a creative co-CEO, 100% focused on structure that breeds creativity, will make”.

Founded out of Red Bull in 2008, PrettyGreen’s current clients include Snap, Nando’s, Pantene, Hasbro and Audible. The group is planning to launch more specialist divisions this year.