LONDON — Sports publisher Racing Post has brought in Ready10 for a creative content and SEO brief following a competitive pitch.

Ready10 will work across Racing Post’s portfolio, including, native apps, its daily newspaper, the Soccerbase website and weekly supplements.

The agency has been tasked with implementing creative content strategies around major sporting events, starting with this weekend’s Grand National horse racing festival, for which the team has designed an interactive horse selector tool to run across online, app and earned media.

Ready10 will also amplify the sports content produced by the publisher through earned media. David Fraser, founder and MD of Ready10 said: “The Racing Post is a British publishing icon and a trusted expert across racing, football, golf and boxing, but it is only reaching a fraction of a huge potential audience.

“Our job is to work with marketing and editorial in identifying the best ways to get Racing Post content seen online and to help the brand reach and engage new audiences."

Racing Post digital marketing director Gethin Evans added: “Our 2019 strategy is about taking our existing content and utilising it to increase our authority and reach. We wanted an agency that could advise us on the best ways to maximise the potential of our content through sharp media skills, creativity and new ideas. Ready10 are an ideal partner for us – they understand sport, understand content, and work in a quick and creative way.”