CUPERTINO, CA —Data storage company Seagate Technology has launched a global agency review, the Holmes Report has learned.

According to individuals familiar with the review, Seagate is looking for an agency, or agencies, that can handle a range of communications responsibilities including PR around the world. A competitive pitch is underway, they said.

Seagate declined comment when contacted by the Holmes Report.

The review, which has been in the works for several months, takes a global look at Seagate’s efforts to capture the data storage market, much as it did in 2014 when the company launched an earlier agency review, said individuals familiar with the activity.

That effort resulted in Seagate hiring Creation and FleishmanHillard for the US and EMEA, and then extending Creation's remit to also cover Asia-Pacific. The company previously working with numerous agencies on a local market basis.

Consolidating its PR with Creation and FleishmanHillard was done in conjunction with what was the largest brand awareness campaign in the company’s history.  While Seagate at that time was well known by business customers for storage products, the company effort focused on driving consumer business.