LONDON — Forest Holidays, which owns and operates nature-sensitive cabins set across Britain’s forests – has appointed The Fourth Angel as its PR agency.

The agency’s first brief for the holiday company is to promote and celebrate its attainment of B Corp certification, including being recognised as the first company in the UK travel and hospitality industry to have achieved the land and wildlife management impact business model within the assessment.

To date, Forest Holidays has invested over £100 million into Britain’s forests, increasing recreational use, improving the natural environment and facilities, and creating and maintaining trails. Forest Holidays has 12 forest locations, many in National Parks and areas of outstanding natural beauty. The Fourth Angel will be working in collaboration with Fit for Purpose, Forest Holidays’ sustainability consultancy.

Forest Holidays head of brand and purpose Gemma Chance said: “We’re really proud to have been recognised as a company that has baked nature into our business model, preserving, conserving and restoring the environment in all we do. The Fourth Angel’s credentials in both the travel and tourism industry as well working with B Corp certified brands makes them the perfect partner for this campaign.”

The Fourth Angel’s head of consultancy Tania Littlehales added: “This is a dream brief for us. By taking a Forest Holiday, you help create a brighter future for Britain’s woodlands by supporting local rural economies, people and wildlife. And we all know that when people and nature connect, good things happen. Our tag line ‘Good Will Out’ could not be more appropriate as a uniting belief with Forest Holidays.”