Maja Pawinska Sims 08 Jan 2020 // 6:00AM GMT
LONDON — European technology PR and marketing agency With has launched an international network of tech agencies, the With Global Alliance.
The network currently spans four continents and 18 countries. In addition to With, whose multi-lingual team operates across Europe, the four other founding members are Affect in North America, Ideosphere in India, Bold in Southeast Asia and WEdge in China.
Alliance members will work together as global account teams to help clients scale communications across markets. All the founding members are owner-managed agencies with international experience, and together they operating in the US, Canada, UK, France, Germany, Spain, Italy, the Netherlands, India, China, Singapore, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Australia and New Zealand.
Due diligence is underway with further potential partner agencies in Eastern Europe, South America and the Middle East.
With CEO Debbie Zaman (pictured, third right), who founded With in 2010 and has grown it to a team of 21, said: “Being a European agency, we have always had a multi-market offer at our heart. But as an alliance, we are now well placed to support technology businesses as they scale, whether they are looking to enter new markets or grow existing ones.
"Global business is changing exponentially, whether it is trade deals, M&A or Brexit related, and our aim is to redefine how agile global PR and marketing delivers on that.”
With’s VP of international, Joanna Derain (pictured, right), is working alongside Zaman on the delivery of global client work under the alliance. Zaman becomes global president of the alliance with an executive committee including Ideosphere founder Minal D'Rozario (second left) as regional president APAC and Affect founder Sandra Fathi (second right) as regional president Americas, as well as Derain as global company secretary.
Founder members’ experience includes AI, blockchain, cloud and cybersecurity, across sectors including martech, fintech, cleantech and edtech. The alliance has soft-launched with integrated global work for three tech clients on projects including investor relations, events, and traditional media relations.
One of the launch clients is martech firm MiQ, whose CMO Rebecca Rosborough said: “The alliance has delivered exactly what we needed: agile but expert comms in the UK, US, India, and APAC. The team knows the media we need to know, creates killer content that suits local markets and is helping get us in front of customers and partners. We are very excited for what we can achieve in 2020.”
Also pictured are Bold SIngapore MD Oliver Budgen (left) and WEdge PR managing director Sarah Li (third left).