LONDON — Global advisory firm Teneo has hired former Times deputy sports editor Nick Greenslade as a managing director in its strategy and communications business in London, to strengthen its strategic sports advisory offering.

Greenslade joins Teneo from News UK, where he has been deputy sports editor of The Times and The Sunday Times, with responsibility for editing the Sunday Times Sports section, since 2013. He was editorial director of The Sunday Times’ Sportswoman of the Year Awards and is the author of ‘The Thin White Line’, the story of Pakistan cricket’s spot-fixing scandal in 2010.

Teneo has advised international and national sports governing bodies, clubs and private equity investors across football, tennis, cricket, rugby and horse racing on a range of social, political and geopolitical issues for the past decade.

Senior MD and sports sector lead for the UK Neil Daugherty said: “We welcome Nick to our growing team focused on advising the leadership of sports leagues, governing bodies, clubs and investors on existential issues relating to sports, media and entertainment. The growth of interest in sport as the best live, unscripted entertainment is relentless and counter-cyclical. Nick was a fearless journalist and editor, and I have no doubt he will make a brilliant consultant.”

Greenslade added: “I look forward to bringing my experience in sport and the media to enhance its sports advisory offering and to work with and grow its impressive portfolio of clients. If I have learned anything from my involvement in journalism and the sports industry it is that, in a fast-changing world, no key stakeholder is likely to secure success on or off the pitch without a joined-up communications strategy.”