LONDON — The Romans has launched a pro bono partnership with Survivors of Bereavement by Suicide (SoBS), to support the charity in raising awareness for the impact of suicide on those left behind.

The agency kicked off the partnership by supporting its new client on a creative consumer campaign to mark International Survivors of Suicide Loss Awareness Day, 18 November. SoBS serves around 12,000 survivors annually, through 76 locations and a national support line.

‘Ink Memorandum’ (pictured) was based on the insight that tattoos are an important part of the grieving process, as agreed by over half (59%) of the SoBS network. Working with celebrity tattoo artist Rebecca Vincent and tattoo studios across the UK, the charity offered free slots for memorial tattoos on the day, for those wanting to remember a loved one through ink.

Volunteers from across the agency worked on the project, which is part of SoBS wider purpose to increase visibility on support and resources available in the UK for those who have experienced loss through suicide.

Survivors of Bereavement by Suicide CEO Lesley Rose said: “Despite so many being impacted by suicide, our research found that over a third (38%) admitted to never seeking help and, of all the types of bereavement, suicide is the one they feel most uncomfortable talking about.

“The Romans shared our determination to change this and their passion for this project has been clear to see from the start. We are dedicated in our mission to support those left behind and appreciate partners like The Romans offering their time and expertise to help us spread the word on this vital work.”

Agency CEO Joe Mackay-Sinclair added: “A staggering 22% of the nation has been affected by suicide. I count myself and a number of our brilliant team within this shocking statistic. We are honoured to support SoBS and their brilliant volunteers in their mission to provide vital support to those left behind. This campaign is just the start of our work together.”