Maja Pawinska Sims 01 Apr 2022 // 3:31PM GMT
LONDON — Independent communications agency Eulogy has been appointed by Queen Mary University of London to devise and deliver the University’s brand awareness and reputation campaigns across the UK and key international markets.
The university, part of the Russell Group of 24 universities, which have a strong focus on public research, appointed the agency following a formal tender process.
Eulogy is responsible for crafting a multi-year strategy and framework which supports the university’s long-term ambition of being “the most inclusive university of its kind” by 2030.
As well as basing campaigns on existing university activity, as well as devising a programme of new activities to engage education, student, research and government audiences and position the institution as one of the world’s leading universities.
Like all higher education institutions in the UK, Queen Mary faces a number of challenges, including international competition and falling numbers of overseas students as a result of the pandemic and Brexit.
Queen Mary’s director of marketing and communications, Dr Maggie Leggett, said: “As a Russell Group University, we are recognised among our peers for real excellence in research and teaching, coupled with an unrivalled commitment to inclusion. We want to ensure everyone has heard the compelling Queen Mary story, as ensuring that our reputation is commensurate with our quality is an important enabler for our strategic goals. Eulogy’s appointment as our communications agency is a crucial part of addressing this challenge.”
Eulogy CEO Elisabeth Field added: “In researching the opportunity for Queen Mary University of London we felt we were unwrapping a prized gift. The more we discovered – from its phenomenal heritage and its leading research and teaching, to its enviable diversity and inclusion strategy – the more obvious it became that it has been punching under its weight for too long. Our task is to understand the challenges and opportunities before it and to create a compelling strategy and communications campaign that lifts it above the mainstream, shining a light on its excellence, its innovation and its potential.”