Maja Pawinska Sims 16 Feb 2023 // 12:20PM GMT
LONDON — Pan-European technology PR agency Tyto has brought its content strategy, editorial, digital marketing and design specialists together to create the Tyto Content Studio.
The Content Studio will be under the overall management of senior partner and head of integrated Sian Gaskell (pictured), who joined the firm last November when Tyto bought the agency she founded, CubanEight.
Gaskell will be supported by Lucy Horsman and Borja Iglesias, who have both been promoted to associate director. The studio’s first clients include cloud computing company Snowflake, cloud financial operations specialist Strategic Blue and banking platform Tuum.
Tyto Content Studio launches with a team of 11, made up of the agency’s content strategy team of journalists and communications professionals, the digital marketing team, staffed by specialists in data, insights, design and social, and the former CubanEight team, who have added social and paid media campaigns, SEO, demand generation programmes and video to Tyto’s offering.
The move will enable the agency to develop integrated content strategies and media initiatives that can be rolled out across the UK, France, Germany, Italy, Spain, Benelux and the Nordics, either as part of ongoing campaigns or as standalone projects. The studio’s services include content strategy, messaging, thought leadership and lead-generation content development, as well as social and SEO support and digital asset creation.
Gaskell said: “We know that the needs of our clients have evolved; they are looking to integrated campaigns that will span markets and channels. They also recognise the vital role content plays in influencing today’s B2B buyer – raising brand awareness, building an audience, and driving growth.
“As communications experts with a strong European PR understanding, developing strategies and content that resonates with media and audiences across multiple markets has always been at the core of what Tyto does. We were built from the ground up with a vision of borderless PR that extends clients’ reach. With the Tyto Content Studio we are extending that reach across media channels, creating impactful, efficient and fully integrated campaigns that help our clients realise their business goals.”