LONDON — Global home appliances giant Versuni has selected Tin Man to lead its global consumer brand PR account across five Philips product categories in more than 100 countries.

The account – awarded after an extensive global pitch process and estimated to initially be worth in the high six-figures – will see Tin Man deliver a PR programme covering strategic guidance, creative and global PR assets across Philips kitchen appliances, coffee, garment, floor and climate care products, including new product launches in 2024.

Philips Domestic Appliances was rebranded as Versuni earlier this year, after Royal Philips sold the division to an investment firm in 2021 in a deal valuing the domestic appliances business at around €3.7 billion at the time.

Versuni head of global brands and marketing strategies Trix Van der Vleuten said: “We challenged the team to be really brave in their strategic thinking and to push us out of our comfort zone with their response. Tin Man certainly rose to this challenge – the ideas presented to us were bold, clever and single-minded and we were impressed by the creativity.”

The company’s global senior brand PR manager Marieke Guit added: “In our search for a strategic, long-term partner to enhance Brand PR, we conducted an extensive pitch process and found a perfect match.”

At Tin Man, partner Clare Hindley said the Versuni account was a “dream brief” for the agency, “with a clear directive to be provocative and push the boundaries of what has previously been done in the various categories. We’re thrilled to be working with such a prestigious brand and can’t wait to bring our ideas to life.”