PRovoke Media 21 Oct 2020 // 9:46PM GMT
Weber Shandwick has been named Global Agency of the Decade at the 2020 Global SABRE Awards, prevailing over Edelman in second place and W2O Group in third spot.
Weber Shandwick took top honours after PRovoke earlier named seven firms as its Global Agencies of the Decade — a list that also includes Adfactors, Allison+Partners, Edelman, Hanover, M Booth, and W2O Group.
All seven were honoured at today's virtual Asia-Pacific SABRE Awards. Analysis of each of the seven firms can be found here.
Weber Shandwick took the top honour after winning North American Agency of the Decade earlier this year and placing second in EMEA and Asia-Pacific. Weber Shandwick outperformed its publicly-traded competitors, almost doubling in size from $480 million in our 2010 ranking to just under $900 million last year.
"If PRovoke's Agency of the Year honours are considered the ultimate benchmark of PR firm performance, then our Agencies of the Decade are the pinnacle of public relations achievement," said PRovoke editor-in-chief Arun Sudhaman.
"Given the breadth and diversity of the PR industry across the globe, competition was understandably fierce. Accordingly, the seven firms selected represent the very best of the industry — encompassing outstanding innovation, thought leadership, talent development, creativity, growth and, of course, resilience."
A complete list of Global SABRE winners can be found here.
2020 Global Agencies of the Year can be found here.