LONDON — Weber Shandwick has named its first UK president, promoting Amy Garrett into the newly-created role to “put creativity at the heart of the business.”

Garrett joined Weber Shandwick in July 2021 as executive vice president, creative, bringing more than 25 years of ad agency experience, latterly as managing director of entertainment company Beano Studios, where she helped shape its children and families-focused creative agency, Trouble.

Before that, Garrett was one of the first senior London hires at Droga5 when it opened its UK office in 2013, and was the agency’s general manager until 2018. She moved to Droga5 from Mother London, where she led client service for brands such as Unilever, Boots, InBev, Comic Relief and Mondelez International for more than six years.

In her new role, Garrett will report to Weber Shandwick’s UK CEO, Helen Bennett, who said she would be responsible for shaping the agency’s vision and proposition to "establish the UK as a creative powerhouse built for the era of earned”, with a focus on the quality of the agency’s creative work for clients and promoting a culture that values creativity.

Bennett said: “Since joining Weber Shandwick, Amy’s approach to creativity and strategic thinking has been instrumental in delivering seamless brand visions for clients. With her unique skills and experience, I am confident that she can help our clients navigate today’s fragmented media landscape as we continue to expand our services and capabilities beyond earned media.”

Garrett added: “I am thrilled to be taking a more central role to continue to put creativity at the heart of the business and look forward to leveraging further our creative excellence. It’s great to have the opportunity to disrupt and create a genuine and memorable connection with the audience.”