Maja Pawinska Sims 25 Oct 2021 // 9:20AM GMT
LONDON — Global technology distributor Westcon-Comstor has appointed B2B technology PR agency CCgroup to lead its integrated public relations and analyst relations programme, after a competitive pitch.
It is the first time the $2.6 billion business has had a communications partner across EMEA markets; in the UK, Westcon-Comstor had worked with Jargon PR for the past two years.
CCgroup’s remit is to elevate the Westcon-Comstor brand, as well as engaging influencers, and social media, events and awards support. The main focus of the programme will be the UK, with content also being created for markets across Europe and Asia Pacific.
Westcon-Comstor’s chief marketing officer Paul Cunningham said: “Technology distribution as a market sector continues to evolve in the face of accelerating digital transformation and the changing nature of vendor, channel partner and business customer relationships. CCgroup was the natural partner to translate our unique capabilities into deeper awareness and engagement with the media and analyst community. The team’s solid experience with the IT channel and deep relationships with influencers in this space is already paying dividends.”
CCgroup head of enterprise technology Katie de Cozar added: “Distribution plays a crucial role in supplying technology to today’s enterprises, it’s the cornerstone of the entire channel industry. Westcon-Comstor is one of the most exciting players in this market, with a wealth of experience, it is a privilege to help tell their story and work closely with the team to carve out a path for future growth.”