LONDON— Finn Partners has been awarded global PR lead agency duties for Xchanging’s technology business unit following a competitive RFP process.

The move expands Finn Partners’ existing relationship with London-based Xchanging, which already includes work in North America at the corporate level and for the company’s procurement and insurance business units.   

The new assignment will see Finn work to support growth of Xchanging's technology business unit. The firm will aim to broaden awareness of Xchanging Technology's service, consulting and product portfolio, including its internet of things and analytics solutions, education platform, and application and engineering services.

Xchanging global marketing director Gareth Case said the company's goal is to "advance brand awareness and the understanding of our technology-led approach with global audiences."

Xchanging serves as the backbone of the world’s largest insurance market in London, is the third largest procurement services provider globally, and has played a key role in implementing cloud-based learning systems, notably in Malaysia.

"These along with many other impressive designations and innovative technological achievements make Xchanging a highly compelling partner to customers," said Dan Pooley, managing partner and Chicago office lead for Finn Partners. 

Finn Partners will lead the assignment out of its Chicago and London offices. The brief includes PR consulting services in North America and the UK, as well as coordination of global PR activities and content creation for use across Xchanging’s international markets.

"Finn Partners’ proposed approach to our business was spot on, and the team’s B2B technology domain expertise was impressive," said Case. "They’ve also done and continue to do fantastic work for other areas of Xchanging’s business, bringing new insights and strategies that deliver excellent results."

Xchanging has more than 7,000 employees in 10 countries and provides services to clients in 48 countries. The company's technology-enabled business process solutions includes procurement services and IT/technology products and services.

The firm's Xchanging win follows Finn's recent acquisition of B2B technology specialist Johnson King in Europe.