Maja Pawinska Sims 09 Jul 2020 // 1:51PM GMT
LONDON — British organic farming and dairy company Yeo Valley has hired Wild Card and its sister agency Wild West to develop an integrated campaign focused on sustainability, after a competitive pitch.
The two agencies – Wild Card in London and Wild West Communications in the South West of England, where Yeo Valley is based – have joined forces to deliver the campaign, which includes consumer and trade PR, influencer marketing and corporate support. There was no incumbent agency.
Yeo Valley managing director Adrian Carne said: “We want to inspire everyone to work towards a world in which we live in a more sustainable way. At Yeo Valley we take a lead from nature in the way that we farm and in the products that we make. We’re organic down to our roots but we’re still looking to do more and share our story.
“We look forward to taking this message far and wide in the months to come. And this is why we chose to work with Wild Card and Wild West; we were impressed with their approach to, and experience with, consumer brand communications when in partnership with sustainability and environmental issues.”
Kate Wild, the founder of Wild Card and Wild West Communications, added: “Businesses and brands have a role to play in inspiring positive change for a more sustainable way of life. With a fantastic product portfolio borne from real values that run through everything the brand does, Yeo Valley is perfectly placed to champion that positive change and we look forward to being part of that.”