RIYADH — Saudi data centre and digital infrastructure provider Ezditek has selected B2B marketing and communications agency Ilex Content Strategies as its agency of record for its launch phase in the Middle East, without a pitch.

Ezditek, which is headquartered in Riyadh, has selected UK-based Ilex to position it as a leader in digital infrastructure and sustainability in the Kingdom of Saudi Arabia, as well as a local digital hub provider for hyperscalers, cloud service providers, government entities and other organisations.

The agency’s brief on the six-figure, 13-month account is to develop Ezditek’s messaging and brand narrative and support its global marketing and communications with content creation, inbound marketing, sales enablement, event support, global positioning, campaigns and press office.

Ezditek plans to deliver 360MW data capacity across  large-scale data centers in three Saudi cities by 2030, to support the Saudi Vision 2030 roadmap for economic diversification, global engagement, and enhanced quality of life.

CEO Ibrahim Almulhim said: “We are taking our business to another level, and this means working with innovative and trusted partners from across the globe. Ilex understands our vision for data centre and digital infrastructure in the KSA and will help us to share our story locally and globally. We see sustainability and community as essential elements of the next wave of innovation in data centre services and we are building a foundation for KSA’s digital future.”

Ilex Content Strategies co-founder and CEO Lucia Barbato added: “We are excited to continue to grow our footprint in the Middle East and work with a visionary organisation that is putting sustainability front and centre in its strategy. We have a track record of helping local innovators attract and engage global customers and partners and we look forward to delivering creative ideas to position Ezditek on the world stage.”

Ilex was founded in London in 2012 by Barbato, a former digital director at Golin, and Matthew Whalley, a former European technology content director at Edelman. It serves B2B technology and telecoms clients in the Middle East, Asia, Africa, Europe and North America.