In this episode of Combining Social and Media Strategy, we speak to Brandon Borrman, VP global communications at Twitter and NewsWhip CEO Paul Quigley about the way Twitter has shaped online discourse and the way information travels. The conversation covers whether world leaders should be held to the same rules as others on the platform, the way misinformation should be handled — especially when it comes to public health — and, ultimately, whether the platform's recent changes will help more brands feel safe about having an active voice on what has become the online town square.

Combining Social & Media Strategy is a series, in partnership with NewsWhip, focused on the new media ecosystem. Our first episode explored strategies against misinformation, looking specifically at the environment around the Covid-19 and vaccine confidence with AbdelHalim AbdAllah, crisis communications officer for the African Region at the World Health Organization, and NewsWhip CEO Paul Quigley.