Kyle Monson, founder of tech agency Codeword, believes that brands today should act more like creators, and crafts and executes campaigns based on that tenet. On this episode of the PRovoke Media podcast, Monson discusses what that concept means in practice and how it goes beyond influencer marketing.  He also explores how PR can find opportunity in consolidating the "Three Cs" — content, community and comms.

The PRovoke Media Podcast is produced by Markettiers.

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