Mark Stouse 22 Oct 2019 // 1:21PM GMT
It's an unusual comparison, but an accurate one. Like climate change, the creation of business value is driven by a giant web of causes and effects that need to be understood in order to make the right investments. And like the causes of climate change, the argument over marketing and PR’s contribution has been raging for decades.
Many believe the scientific evidence. Some only believe what they think they see. Regardless, everyone wants answers.
What made that happen?
How can we make it better?
What offers the best chance of success?
How much time to we need to make a difference?
When should I expect things to improve?
In the end, the imperative also is the same: building consensus about #WhatToDoNext.
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