The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
The most popular news stories, longreads, podcasts, trends and more from PRovoke Media in 2023.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2024 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Analysis of all of the Winners and Finalists across specialist categories can be accessed via the navigation menu to the right or below. Winners were announced at the 2017 Global SABRE Awards, which took place at the PRovoke17 Global PR Summit in Miami on the evening of 25 October.
Two years ago, competitors might have raised questions about M Booth’s future. The firm was acquired by Next Fifteen in 2009 and so some wondered whether founder Margi Booth would stick around after her earn-out, while others asked whether Dale Bornstein, brought in from Ketchum as CEO in 2013, would settle in a smaller, more entrepreneurial environment.
Consider those questions answered: Booth continues to play a significant role in her own firm, while taking on an expanded role with the parent company, and under Bornstein’s leadership the firm grew by 39% last year to $26 million (no larger firm grew faster) while expanding its footprint (it is now active in eight US markets) and being named our Best Midsize Agency to Work For in 2015.
Now in its 30th year, M Booth added new business from Weight Watchers, Carnival, Autodesk, Pier 1, JCPenney, Twitter, Leica Cameras, House, Foods, Patron, and Vega, while growing clients such as American Express, Unilever, Mercedes-Benz, Godiva, Google, and Campari USA. There have been significant investments in content creation and data and analytics, bringing in Adrianna Bevilaqua from DeVries as chief creative officer, Ketchum veteran Mark Malinowski as director of creative and strategic brand partnerships, and Matt Koppelman as senior strategic analytics manager. The quality of the creative work, meanwhile, has never been better, with SABRE nominations for its work with Campari’s Negroni brand, chocolatier Godiva, GE Appliances, and sex toy We Vibe. — PH
AKA Asia (Singapore, Independent)
Founded by former Grayling directors Kate O’Shea and Amy Wright in 2008, AKA Asia’s expansion since then reflects the agency’s transformation from a creative PR shop to an award-winning integrated comms consultancy, as comfortable competing with digital and advertising agencies as with its traditional rivals in the PR space. Growth has been impressive, driven by an increased focus on design and production, along with broad capabilities across corporate, consumer and digital — and a creative reputation that saw it rank fifth in the 2015 Global Creative Index.
Over the past 12 months, there was new business from Treasury Wine Estates, Disney on Ice, Premier Inn, Collective Works, MeadJohnson, Nutrition Rafferty’s Garden, FOX, Rajah and Tann, FrieslandCampina and DirectAsia, joining a client that includes Unilever, Jetstar, Chic Outlet Shopping, Diageo, Bentley, J&J Acuvue, Singapore EDB, FitnessFirst, LinkedIn and Costa Coffee.
The client roster is impressive enough, but what also catches the eye is AKA’s ability to deliver multi-channel integrated work. For Unilever and Diageo, for example, the firm handles major employee engagement assignments; for Acuvue, AKA has expanded its scope to include influencer engagement and production; for LinkedIn, AKA handles range of dynamic content creation; and for Costa Coffee, the agency develops above-the-line and below-the-line creative work across Asia-Pacific. — AS
French/West/Vaughan (US, Independent)
Some of the things cutting edge firms of today are doing—the expansion into paid media, for example—French/West/Vaughan was doing 15 years ago, when the then-Richard French & Associates acquired local creative shop French & Vaughan, a deal followed by acquisitions spanning licensing, multimedia content creation, and last year entertainment and Hispanic marketing. The result is the FWV has evolved into a $21 million public relations agency (fees were up 13% last year) that can provide a full-service integrated marketing capability to national clients such as Wrangler (a client since the day the firm opened its doors), ABB, Bassett Furniture, German coffee purveyor Melitta, and Berkshire Hathaway-owned Justin Boots, while providing highly-specialized services, most notably in the sports and western lifestyle categories, to clients including athletes and sporting bodies.
A terrific example of what this means to clients is the firm’s work for Wrangler: faced with mainstream media lack of interest in professional rodeo, FWV helped principal sponsor Wrangler create its own media platform, the Wrangler Network, which has attracted 2.5 million unique viewers to the sport, and even attracted ad support. New business, meanwhile, came from Trailways, the national bus transit system; Paralyzed Veterans of America; Concord Hospitality, the nation's largest independent hotel management company; athletic shoe retailer Fleet Feet; and EA Sports; for its Need for Speed and FIFA 16 video games. — PH
Golin (Global, IPG)
Ever since the restructuring of its business around the “g4” model (communities of explorers, creators, connectors, and catalysts replacing the traditional practice structure) five years ago, Golin has been on a tear. It has committed to its “Go All In” positioning, and introduced a new proposition focusing on brand relevance, and it has doubled down on digital and content creation.
So have many others, of course, but relatively few of them are seeing the kind of growth that Golin has enjoyed over the past few years, much of it driven by a consumer marketing offering that is as as sophisticated as any in the world, highlighted by the eye-catching campaign to introduce the all-day breakfast menu at McDonald’s, and bolstered by the potentially game-changing acquisition of highly-regarded creative shop Brooklyn Brothers.
In EMEA, the firm's consumer capabilities are led by its London office, which retains its status as one of the era's defining PR firms. Consecutive UK Consultancy of the Year honours in 2013 and 2014 are reflected by a 150-person team with serious consumer and digital heft; a client base that includes Sainsbury’s, Honda, Great Western Railway, Kraft Heinz, Unilever, Cadbury, Siemens and Smirnoff; and some superb work for nPower, Cadbury and Persil.
And, beyond its two powerhouse markets, Golin's consumer business has made notable strides continental Europe, the Middle East and Asia. In Asia, where it has historically been as well known for its corporate business, there has been considerable consumer expansion in several markets, led by new business from Starbucks, Turkish Airways, Kraft Heinz and Vans, and bolstered by the acquisition of 100-person firm Magic Group in China. — PH/AS
Hope & Glory (UK, Independent)
In just four years, Hope & Glory has established itself as a dominant force in London’s fiercely competitive consumer PR market, with leadership duo Jo Carr and James Gordon-Macintosh combining substance and style to notable effect. Indeed, the shop has emerged as something of a go-to player for big consumer brands, adding Adidas, Airbnb, Virgin Trains East Coast, PZ Cussons, B&Q, Heathrow, Sega and Opodo in 2015 to an eye-catching roster that already includes O2, Ikea, Disney, Virgin Active, HTC, the Royal Mint and Honda.
The agency also sustained its remarkable pace of growth last year, growing 33% to £3.4m in fee income, with profits up 60% to £900k, from its 47-person staff base. Both Carr and Gordon-Macintosh continue to manage the growth well, focusing on ‘fame, fortune and fun’ in a bid to keep staff and clients happy. Unsurprisingly, there has been expansion of its senior ranks, along with a smart 50% investment in new digital consultancy OneFifty.
And, of course, Hope & Glory’s work continues to wow award juries, leading to 49 campaign awards in 2015 alone. That performance might well be matched this year too, given the evidence of another rich crop of campaigns, including standout work for O2 (‘Big Up’ and #WearTheRose); Ikea (‘No Place Like Bed’); B&Q (‘Plant Whisperers’); Airbnb (‘Floating House’); and, Virgin Trains (‘Beard Caps’). Perhaps the best evidence of Hope & Glory’s effectiveness comes from the grumbles it now elicits from rival agencies — a sure sign that an agency is succeeding in London’s cut-throat consumer scene. — AS
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023