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COMPANY OF THE YEAR
Cohesity: Using PR to Create and Drive a Brand—Cohesity with BOCA Communications
Company of the Year / T-Mobile Wins with Un-carrier Approach—T-Mobile with Porter Novelli
FT-Nikkei Partnership and Sale—Financial Times
Girl Scouts Adds a "Byte" to Iconic Cookie Program—Girl Scouts of the USA
The Salvation Army- 2015 Red Kettle Campaign—The Salvation Army with The Richards Group
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT ON BRAND-BUILDING
Atkins Gets Its Groove Back—Atkins Nutritionals, Inc. with MWWPR
First Fatherhood Moments—Dove Men+Care with Edelman
How Similac Helped Solve an Industry’s Image Problem—Abbott's Similac with MSLGROUP
Kingsford’s #PayEd Campaign—Kingsford with Current
Panera Bread Reinvigorates Brand Through “Food As It Should Be” Campaign—Panera Bread with Taylor
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
IBM Watson in 2015: The Dawn of the Cognitive Era—IBM with Text100
Moore’s Law: Celebrating 50 Years of Innovation—Intel Corporation with Ogilvy Public Relations
Nuclear Matters—Nuclear Matters with Kivvit
PayPal Becomes Independent—PayPal with Edelman
Philips Innovation + You & TogoRun—Philips with TogoRun
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING
Adobe Digital Index: Predicting the Future with Data—Adobe with Text100
Dove + Twitter #SpeakBeautiful: A Partnership for Social Change—Dove / Unilever with Edelman
KOA: What's Behind the Yellow Sign?—Kampgrounds of America (KOA) with Allison+Partners
Missing Out: How Much in Employer 401(k) Matching Contributions are Americans Leaving on the Table?—Financial Engines with Allison+Partners
Nothing Can Be Perfect—Tejava with W2O Group
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
#IBelieveYou—a campaign to promote a consistently positive response to sexual assault—Association of Alberta Sexual Assault Services with Cause & Effect Marketing with Infinity Communications
A Future without Parkinson’s: Leveraging a Mega Pop-Culture Moment to Reach New Audiences and Build Donor Base—The Michael J. Fox Foundation (MJFF) with Ruder Finn
Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox—Mozilla Firefox with Ogilvy Public Relations
Rise Above Heart Failure—American Heart Association and Novartis Pharmaceuticals Corporation with Cohn & Wolfe and Edelman
TravelNevada Proves Tourism Industry Investment is a Sure Bet—TravelNevada with Fahlgren Mortine
Commanding Attention for Honeywell: Introducing the Command & Control Suite Around the World—Honeywell Building Solutions with Weber Shandwick
Delivering Sales for Peapod’s Office Delivery Business—Peapod.com with 360Public Relations
Hilton Connects the B2B Community with Coffee—Hilton Worldwide with Edelman
How Apple, Jimmy Kimmel and The Martian Helped Revive Cisco Collaboration—Cisco with Text100
Radius: Stories at the Edge—VMware with Weber Shandwick
CONSUMER MARKETING (EXISTING PRODUCT)
#LikeAGirl - Unstoppable—Always with MSLGROUP
Basil Hayden's + Quoddy: Put On Your Drinking Shoes—Basil Hayden's Bourbon with DBC PR + Social Media
Hilton's Breakfast in Bed Content-Driven Storytelling—Hilton Worldwide with Edelman
Jennie-O Inspires Thanksgiving Perfection With The Holiday Table—Jennie-O Turkey Store with Spong
Pedialyte "See the Lyte" Adult Campaign—Abbott's Pedialyte with MSLGROUP
CONSUMER MARKETING (NEW PRODUCT)
McDonald’s All Day Breakfast – The People’s Launch—McDonald's with Golin
Ninja Coffee Bar Product Launch—SharkNinja with Alpaytac PR
Starbucks Mobile Order & Pay: No Time? No Line.—Starbucks with Edelman
Stars, Stripes and Hot Dog Bites: How Hot Dogs and Pizza Became a Record-Setting LTO for Pizza Hut—Pizza Hut with Creation, part of the Weber Shandwick family of brands
Toyota: Back to the Future—Toyota with Golin
Arby's Last Laugh with Jon Stewart—Arby's Restaurant Group, Inc. with Edelman
Hilton Los Cabos Beach & Golf Resort’s Journey from Devastation to Restoration—Hilton Worldwide with Edelman and GSD&M
I’m Back America: KFC’s Colonel Comeback Campaign—KFC with Access Emanate Communications
McDonald's Brings Back Hamburglar—McDonald's with Golin
Seniors Get Social with Humana & National Senior Games—Humana with Coyne Public Relations
3M Rebrand and Launch at SXSW – 3M Science. Applied to Life. —3Mwith Edelman
Better Money Habits —Bank of America with Burson Marsteller
Changing the Legacy of Discontent—United Airlines with Edelman
MasterCard Website Transformation—MasterCard
West Coast's Leading Poultry Producer Raises National Thanksgiving Turkey Fit For a President(ial Pardon) —Foster Farms with Fineman PR
The Associate Commitment: Enhancing the Workplace@Walmart—Walmart with Burson-Marsteller
Better Together: The Journey Begins—Elanco Animal Health with FleishmanHillard
Long Live Life Awards: Activating Nearly 90,000 Associates to Recognize Their Peers—Novartis with Ruder Finn
Merck Sparks an Internal Movement to End Maternal Mortality—Merck for Mothers with Marina Maher Communications
The People of PepsiCo: PepsiCo’s 50th Anniversary Celebration—PepsiCo
Vodafone Global Maternity Leave Policy—Vodafone with Text100
The Big 12 Conference: A Game Changer—The Big 12 Conference with LDWWgroup
Cisco CEO Transition: Generational Shift at a Silicon Valley Icon—Cisco Systems, Inc. with Ruder Finn
Driving Deloitte’s Brand through the Industry’s First Female CEO—Deloitte & Touche LLP with MWWPR
The Face of the Cruise Industry—Carnival Corporation with LDWWgroup
Keeping the Eye on a Quality Pie—Papa John's International with Edelman
Communicating the “Open Science” Model for Innovation—Allergan with Ruder Finn
Fitbit IPO—Fitbit with FleishmanHillard
Medtronic Secures Shareholder Approval for High-Profile Acquisition of Covidien—Medtronic with Brunswick Group
SABMiller / AB InBev M&A Communications Support—SABMiller with Finsbury
Shifting Structure of the Modern American Family Reveals New Challenges for Financial Security—Allianz of America with PadillaCRT
Negroni Week Delivers Sweet Success for Bittersweet Brand—Campari with M Booth
Ronald McDonald House Charities Thank You—Ronald McDonald House Charities with Weber Shandwick
Shock the Drought—Shock Top with Praytell
Subaru Drives Home the Shocking Need for Pet Safety—Subaru of America with MWWPR
The Teddy Bear—Duracell with Citizen Relations
50 States for Good: Reimagining Community Giving—Tom's of Maine with Cohn & Wolfe
Choose ATL—Choose ATL/ Metro Atlanta Chamber with Nebo Agency
JetBlue's Soar with Reading: Solving the Problem of Book Deserts—JetBlue with MullenLowe U.S.
Putting STEM on the Fast Track—The Mattel Children’s Foundation and the USC Rossier School of Education with Direct Impact
Reinventing the American High School— IBM with Ketchum
CORPORATE SOCIAL RESPONSIBILITY
Beyond the Driving Test – Michelin Puts Air in Teens’ Tire Awareness—Michelin with Ketchum
Good Spirited: Building a Sustainable Future—Bacardi Limited with Bacardi-Martini
Out & Equal Inaugural Public Relations Campaign—Out & Equal Workplace Advocates with Landis Communications Inc.
Sony Pictures Television - Picture This—Sony Pictures Television
Starbucks: Creating Meaningful Opportunities for All—Starbucks with Edelman
#BullyProofSummit: Building Awareness Around Cyberbullying and Empowering Individuals to Act—Children's Hospital Colorado with GroundFloor Media
Anchor It! Secure Furniture and TVs: Protect Children—The U.S. Consumer Product Safety Commission with Finn Partners
Katrina 10: Resilient New Orleans—City of New Orleans + The Rockefeller Foundation + 100 Resilient Cities -- Pioneered by The Rockefeller Foundation with SKDKnickerbocker
Selling "Slaving"—Digital Citizens Alliance with Vrge Strategies
Smart Catch Sustainable Seafood Program—Vulcan with C+C
Bonus S—ScottsMiracle-Gro with Zeno Group
From Tragedy to Transformation: The City of San Bruno Challenges and Changes a Broken Utility Regulatory System in California—City of San Bruno with Singer Associates, Inc.
Nova América—Nova América Mall with Approach Comunicação
The Almond Industry Weathers the Drought—The Almond Board of California with Porter Novelli
Bayer Bee Care Program—Bayer, Crop Science Division with Porter Novelli, Mastermind Marketing and BBDO
Get Real: Rallying Around The Truth About Milk—Milk Processor Education Program (MilkPEP) with Weber Shandwick
Play Smart. Play Hard. – Edelman’s Campaign to Shape the Public Narrative Around High School Student-Athlete Safety—Illinois High School Association with Edelman
Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel—CSX with APCO Worldwide
The Campaign to Renew the 9/11 Health Bill—FealGood Foundation with Global Strategy Group
Dell Teams with the United Nations Foundation to Make Entrepreneurship a Global Priority —Dell Inc. with PPR Worldwide
Driving Home the Rental Affordability Crisis: Helping a New Advocacy Campaign Inspire Social Change through Storytelling, Highly Relevant Local Data, and Music—Make Room with Group Gordon
The Pool Safely Campaign—The U.S. Consumer Product Safety Commission with Widmeyer Communications, a Finn Partners Company
Stop Mega Comcast—Stop Mega Comcast Coalition with Glover Park Group
CORPORATE MEDIA RELATIONS
BitTorrent Is Not A Crime—BitTorrent with Cornerstone
GameStop Earns EXTRA LIVES!—GameStop with LDWWgroup
Levi Strauss & Co. Lifecycle Assessment Consumer Education Campaign—Levi Strauss & Co. with Group SJR
Made. Different. —Noodles & Company with ICR, Inc.
REI #OptOutside—REI with Edelman
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
Arby's Flaunts Brown Sugar Bacon with Launch of Vegetarian Support Campaign—Arby's Restaurant Group, Inc. with Edelman
Big G; Big Changes; Big Results—General Mills with Ketchum
Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The “Seekender”—Hampton by Hilton with rbb Communications
MasterCard Chips Away Security Fears—MasterCard with Ketchum
Wake up to Eggs with Bacon—American Egg Board with Edelman
PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Back to Bourgogne—Burgundy Wine Board with Sopexa USA
BJ’s Restaurant & Brewhouse Welcomes Baby Quinoa as its Newest Arrival—BJs Restaurant & Brewhouse with Spong
KOA: What's Behind the Yellow Sign? —Kampgrounds of America (KOA) with Allison+Partners
OZO: The World’s First Professional Virtual Reality Camera—Nokia Technologies with Ruder Finn
PRO / The Home Depot Builds Relationships Like a ‘Pro’—The Home Depot with MSLGROUP Atlanta
BeRemembered.com—Aurora Casket Company with K2 Digital
Breast Cancer: A Story Half Told—Pfizer with Y&R PR
Hunger Free Summer Tell-A-Thon—Conagra with Ketchum
Sizzl—Oscar Mayer with Olson Engage
Terminix Exterminates Pop Culture—Terminix with Olson Engage
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
#MyNorth—FGL Sports Ltd. with North Strategic
Helping Smokers “Click to Quit” with Quitter’s Circle—Pfizer withOgilvy Public Relations
Novartis #CountUs Selfie Campaign—Novartis Oncology with Biosector 2
STRAIGHT OUTTA COMPTON: THE NWA STORY - Drumming Up Box Office Success Through Latinos of Influence—Universal Pictures with H+M Communications
What’s Your Why? – Turning Motivation Into Movement—GlaxoSmithKline with Weber Shandwick
Balance Bar and Bloggers Help Women Find Balance—Balance Bar with 360 Public Relations
Buckle Up, Creampuff: Building Excitement for the U by Kotex Branded YouTube Series—Kimberly-Clark with Veritas Communications
Engaging Bloggers to Empower Rheumatoid Arthritis Patients to Make “Joint Decisions” with Their Rheumatologists—Janssen, a pharmaceutical company of Johnson & Johnson, with Tonic Life Communications
jane iredale: Blogger Outreach Program—jane iredale with 5W Public Relations
The Laughing Cow Love Your Local Events—Bel Brands USA with Porter Novelli
Acres and Avenues—Dairy Management Inc. with Edelman
Future Cities with Skift—MasterCard
Hilton LIVE! @ The GRAMMYs—Hilton Worldwide with Edelman
JLL Real Views—JLL
Wrangling Multimedia Content for the Western Lifestyle—Wrangler Network (www.WranglerNetwork.com) with French/West/Vaughan
WORD OF MOUTH
The #62MillionGirls Yearbook—Girl Rising with Edelman
AMD Helps #SpreadJoy During Holiday Season—Advanced Micro Devices with Edelman
Changing Public Perception of Algae: A Groundswell Marketing Campaign from the ThriveTM Brand—Solazyme with RF Binder
Goose Island Migrates to Canada—Labatt Breweries of Canada with Veritas Communications
McDonald’s All Day Breakfast – The People’s Launch—McDonald's with Golin
Hot Octopuss presents GuyFi—Hot Octopuss with Manifest NYC
From Stale to Stylish: The Story of How Rolls-Royce Upped its Cool Factor in 24 Hours in July—Rolls-Royce with Cohn & Wolfe
Gillette and Stark Industries Unveil Shaving Rebuilt with Avengers Technology—Gillette/P&G with Ketchum
Marshawn Lynch's Press Conference—Skittles with Olson Engage
Pope Francis Named the 9th Honorary Harlem Globetrotter in Team’s 90-year History—The Harlem Globetrotters with Coyne Public Relations
Star Wars Global Unboxing—Disney Consumer Products & Interactive Media
Changing the P.A.C.E. of Cancer Innovation - Lilly Oncology & TogoRun—Lilly Oncology with Jon Tilton
DAWN: HOW DO YOU LOVE WILDLIFE—Dawn with Citizen Relations
Malts of Legend—John Dewar & Sons with Nike Communications
Target Wonderland: An Interactive Look at the Future of Retail—Target with Kaplow Communications
Women & Money 2015: Ameriprise Financial Empowers Women to Achieve Financial Confidence—Ameriprise Financial with RF|Binder
Benzac x DigiFest: Partnering with the World’s First Social Media Tour to Meet Teens Face to (Clear) Face—Benzac (Galderma) with W2O Group
Hankook Tire Kicks it into High Gear with Championship Program—Hankook Tire with Brodeur Partners
Humana Senior Skip Day—Humana with Golin
JetBlue Scores Touchdown with #GronkIsMyCopilot—JetBlue with MullenLowe U.S.
Microsoft Surface Studio—Microsoft Canada with Veritas Communications
Exploring New Surfaces with Wilsonart at the Kitchen & Bath Industry Show—Wilsonart with PadillaCRT
Faraday Future at CES 2016—Faraday Future with Grayling
France at the 2015 International Consumer Electronics Show—Business France and La French Tech with APCO Worldwide
Getting Hands On: Ansell Introduces New Ergonomic Glove Technology via Trade Show Virtual Experience—Ansell with Fahlgren Mortine
MasterCard “Wears” the Future of Connected Commerce on its Sleeve—MasterCard with Ketchum
MARKETING TO MEN
Diageo Single Malts “My Tales of Whisky” Campaign—Diageo's Lagavulin with Hunter Public Relations
First Fatherhood Moment— Dove Men+Care with Edelman
Game Over, Game On—GODIVA Chocolatier with M Booth
Getting Tough on Prostate Health: How Astellas Used Rugby to "Pass" Prostate Cancer Awareness Around the World—Astellas with Golin
Wendy's Baconator: Pure Beef. Real Bacon—Wendy's with Ketchum PR
MARKETING TO WOMEN
#PrettyGreat Family Travel Hacks—Embassy Suites by Hilton with Ketchum
LUNG FORCE—American Lung Association with Edelman
Reimagine MySelf—Biogen with GCI Health
The Sisterhood of Motherhood—Abbott's Similac with MSLGROUP
The Sweet Smell of Success: How MAGNUM Ice Cream Has Pleasure All Wrapped Up—MAGNUM Ice Cream (Unilever) with Golin
MARKETING TO YOUTH
#ChevyGoesEmoji—Chevrolet with FleishmanHillard
Britain's Best Internship—Ministry of Sound with PHA Media
H&R BLOCK DOLLARS AND SENSE/BUDGET CHALLENGE—H&R Block with Ketchum
Left Swipe Dat—Truth Initiative with Ketchum
Shell: Engaging Millennials with STEM—Shell with Edelman
Barefoot Wine & Bubbly’s LGBT Inclusivity Initiatives—Hunter Public Relations, on behalf of E. & J. Gallo, owners of Barefoot Wine & Bubbly with Hunter Public Relations
Dove Hair Love Your Curls—Unilever – Dove with Edelman
ORCA LIFT—King County METRO with C+C
USA Swimming Foundation Brings Swim Lessons to the Multicultural Community—USA Swimming Foundation with Coyne Public Relations
Vow To Protect—MassMutual Financial Group with MullenLowe U.S.
2015 Jiffy Lube National Donut Day PR Program—Jiffy Lube with Cone Communications
Drive Your Phone—Hyundai Motor America with Ketchum
Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon—Toyota North America with Allison+Partners
Toyota: Share the Journey—Toyota with Golin
Volvo Intercepts the Super Bowl—Volvo Car USA with WE Communications
FASION AND BEAUTY
Batiste Dry Shampoo: Launching a UK Favorite in the US—Church & Dwight, the makers of Batiste with Hunter Public Relations
ChapStick® Shines as a Beauty Essential—ChapStick®/Pfizer Consumer Healthcare with Coyne Public Relations
ERIC BUTERBAUGH FLORALS LAUNCH—ERIC BUTERBAUGH FLORALS with HL GROUP
Love is in the Hair—Wella with DeVries Global
Pantone Color of the Year 2016: From Pop Culture Moment to Pop Culture Movement—Pantone with Kwittken
FOOD AND BEVERAGE
#FirstDraftEver—Avocados From Mexico with Ketchum
Arla Celebrates #GooeyGoodness—Arla Foods with Spong
Chobani Flip: The Break You Make—Chobani with Weber Shandwick
Give Cozy, #GetCozy—Maker's Mark with EVINS
LiquiGlide Slips Into Mainstream Media—LiquiGlide Inc. with LEWIS
HOME AND FURNITURE
Cottonelle Dares America To Go Commando—Cottonelle with Ketchum
From Brooklyn to Main Street: Evolving the Kaufmann Mercantile Brand—Kaufmann Mercantile with 360 Public Relations
Maytag Hits a Home Run with Major League Baseball—Maytag with Ketchum
Pairing Quartz with Culinary Prosumers for U.S. Product Launch—Wilsonart with PadillaCRT
Viva Brand Goes Kitchen Couture Viva Paper Towels Ketchum
#12Stinks of Christmas—Febreze with Citizen Relations
Changing How Millennial Women Think of Personal Safety—SABRE (Security Equipment Corporation) with 3rd Coast PR
Huggies Royal Welcome—Kimberly-Clark, Huggies with Edelman
The ThankList: American Greetings Brings Gratitude to a Rude World—American Greetings with Mullen Lowe U.S.
Trojan 50 Shades of Real Pleasure: A Parody—Church & Dwight / Trojan with Edelman
ArcLight Cinemas Presents Women in Entertainment—ArcLight Cinemas with Relativity Ventures
ELEAGUE—WME | IMG
Marshawn Lynch Answers the Call of Duty - Launching Call of Duty: Black Ops III—Activision with PMK•BNC
Netflix’s Party Animal King Julien Helps Parents Celebrate New Year’s Eve On-Demand—Netflix with Zeno Group
New York Fashion Week—WME | IMG
Defining a Digital Leader – Elevating Bank of America’s Industry Leadership Through Exploration of Consumer Mobility Trends—Bank of America with Burson-Marsteller
The Economics of Change in Agriculture—Farm Credit Mid-America with Exponent PR
From Our Wallets to Our Waistlines: TD Bank Encourages Americans to Be Fiscally Fit—TD Bank with CooperKatz & Company, Inc.
H&R Block Budget Challenge Earns Major Dividends—H&R Block with Spong
H&R Block Takes the Sticker Shock Out of the ACA—H&R Block with Ketchum
Carl’s Jr. All-Natural Burger Launch—On behalf of CKE Restaurants Holdings, Inc. with Coast Public Relations
Latinicity Spices Up Chicago—Richard Sandoval Restaurants with Zapwater Communications, Inc.
Red Robin Tries to Rope in the Pope for Lent Promotion—Red Robin Gourmet Burgers with Coyne Public Relations
Riberty—Tony Roma's World Famous BBQ with Splash Media
The Happiest Hour: New York's Whimsical New Bar Makes a Splash—The Happiest Hour with Hanna Lee Communications, Inc.
BYO Cup Day: You Bring the Cup, We Fill it Up—7-Eleven with Ketchum
McArthurGlen Vancouver Grand Opening—McArthurGlen Vancouver with Citizen Relations
Patti LaBelle Sweet Potato Pie—Walmart with Mitchell and Golin
Plenti Together: Launching the First Coalition Loyalty Program in U.S. —Plenti with Day One Agency
REI #OptOutside—REI with Edelman
TRAVEL AND TOURISM
DELIGHT MY DELAY—Sheraton with The Bait Shoppe and JMCPR
Flywheel Dominates Taxi-Hailing App Competition by Positioning Itself Against Transportation Giants, Uber and Lyft—Flywheel with VSC
Inviting the World to Discover America One Story at a Time—Brand USA with Ogilvy Public Relations Worldwide
Starwood Hotels & Resorts Invites Travelers to Stay Independent with Launch of its 10th brand, Tribute Portfolio—Starwood Hotels & Resorts with Day One Agency
WOW air Canadian Launch Announcement—WOW air with Weber Shandwick
ENERGY AND NATURAL RESOURCES
Entergy Wholesale Commodities: Transformer Fire Response at Indian Point—Entergy Wholesale Commodities with Burson-Marsteller
The Golden Shield Awards – Inspiring Pride in Phillips 66—Phillips 66 with Gagen MacDonald
Introducing the Next Big Solar Market: The Oil Industry—GlassPoint Solar with Antenna
Value Your Power—Virginia Energy Sense with Burson-Marsteller
Vancouver Energy Vancouver Energy Davies
CHEMICALS AND INDUSTRIALS
Acuron Corn Herbicide: A Step Change in Weed Management with Syngenta with G&S Business Communications
Evangelizing Invention: The General Electric Content Ecosystem—General Electric with Group SJR
Forging “One” Johnson Controls—Johnson Controls with Ketchum
GE Appliance's 1B-FirstBuild Tapping Global Brainpower to Design Better Appliances—GE Appliances with M Booth
GE Unions Vote ‘Yes’ on Ratification—General Electric with Edelman
PROFESSIONAL SERVICE FIRMS
All Ablaze in Brooklyn: Managing Reputation through Crisis Communications—Recall Holdings with MSLGROUP
Awareness Campaign for New Silicon Valley Venture Capital Firm, Portfolio and Fund—Cloud App Capital Partners with Finn Partners
Creating a Disruptive Digital Platform to Showcase the Best of Accenture—Accenture
Deloitte: Reinventing Performance Management—Deloitte with Deloitte-National Office
The Strategy Behind Accenture Strategy—Accenture
REAL ESTATE AND CONSTRUCTION
The Homes for Dogs Project: Finding Homes for Home's Best Friend—Coldwell Banker Real Estate with CooperKatz & Company, Inc.
TRANSPORTATION AND LOGISTICS
Bringing Bus Rapid Transit to Cities Across the U.S.—The Rockefeller Foundation with Global Strategy Group
Driving Change in the High-Tech Supply Chain—UPS with MSLGROUP
Making the Map Exciting: HERE Marks the Spot—HERE with Cohn & Wolfe
EHang: A New Chapter In Transport—EHang with LaunchSquad
Fueling 4K Innovation: The Samsung 4K Video Project—Samsung with Allison+Partners
The L16: Bringing New Light to Photography—Light with Inner Circle Labs
Lynx Grills Smart Grill Launch—Lynx Grills with Murphy O'Brien Public Relations
Welcome to Co.llaborate Detroit—Microsoft Devices with Cohn & Wolfe
Cassia Networks Redefines Bluetooth and Steals Best of CES—Cassia Networks with Sparkpr
The DigiTruck: Bridging the Digital Divide in Africa—Arrow Electronics with Westmeath Global Communications
HPE Matter: The Idea Economy—Hewlett Packard Enterprise with Interfuse Communications
Nest Thank You Grant—Nest Labs with 3rd Coast PR
Semi-Autonomous Motorcar (SAM) Project—Arrow Electronics, Inc. with FleishmanHillard
TECHNOLOGY: SOFTWARE AND SERVICES
Adobe Document Cloud: Revolutionizing How the World Works With Documents—Adobe with Text100
From Launch to Company of the Year - Slack's PR Story—Slack with Rsquared Communication
Intel True Key Launch at CES—Intel with Zeno Group
Launch and Promotion of FT’s Time-Based Advertising Metric—Financial Times
Skype Translator - Breaking Down Barriers One Language at a Time—Microsoft – Skype with WE Communications
Cricket Wireless Gives Music Lovers "Something to Smile About"—Cricket Wireless with Max Borges Agency
Forces of Fashion—Samsung Mobile with DeVries Global
Future of Good: U.S. Cellular Shines a Light on Exceptional Youth—U.S. Cellular with Ketchum
IT CAN WAIT®: TAKING A RISK BY EVOLVING AN ESTABLISHED MOVEMENT—AT&T with FleishmanHillard
Launching the World’s First Shatterproof Smartphone Display with the #ShortestPressAnnouncementEver—Motorola Mobility with Weber Shandwick
Digitizing a Corporate Transformation: Setting the Stage for eBay’s Next Chapter—eBay with Edelman
Hot Deals for Hot Days—eBay with Edelman
KAYAK 2015 Travel Hacker Guide—KAYAK with Text100
Animal Farm Foundation Disarms “Pit Bull” Dog Owner Stereotypes with National Public Service Announcement—Animal Farm Foundation with Coyne Public Relations
Finding “The One” This Valentine’s Day - A National Pet Adoption Campaign—Best Friends Animal Society with Sunshine Sachs
National Adoption Weekends 2015—PetSmart Charities of Canada with GolinHarris
American Academy of Orthopedic Surgeons Annual Meeting—Nutramax with JFK Communications
BAUSCH + LOMB Upgrades Tech Eyes at SXSW Film + Interactive Festival—BAUSCH + LOMB with Zeno Group
Do You Know the Difference? Educating Consumers about Cholesterol Across the Country—Kowa Pharmaceuticals with Makovsky & Co
Motrin Makes it Happen-2016—Johnson & Johnson Consumer Inc, McNeil Consumer Healthcare Division the makers of MOTRIN with Hunter Public Relations
Ready. Raise. Rise.—Bristol-Myers Squibb with Ogilvy Public Relations
Connecticut's Health Insurance Exchange: How a Small State Became a National Model of Success—Access Health CT with Global Strategy Group
Dignity Health Turns a Sponsorship into a Kindness Movement—Dignity Health with Allison+Partners
Healthy Mouth Movement—Aspen Dental Management Inc. with Ketchum
Let Doctors Be Doctors—athenahealth with ReviveHealth
One Day Pay: Submit Today, Smile Tomorrow with Aflac—Aflac with Hill+Knowlton Strategies
A New Era in Stroke—Medtronic Neurovascular with Medtronic
Halting a Tax on Innovation—Medical Imaging & Technology Alliance with Powell Tate
Let's Laugh About Sex—We-Vibe with M Booth
United 4 Innovation—AdvaMed with Story Partners
AMPYRA Moment of Truth Digital Campaign—Acorda Therapeutics with Klick Inc.
MonaLisa Touch: Improving a Woman’s Gynecologic Health and Quality Of Life—Cynosure with Lippe Taylor
Pfizer Celebrates That Every Day is a Graduation Day—Pfizer with Huge
Pfizer: Who Pneu?—Pfizer (in partnership with the American Lung Association) with Ogilvy Public Relations
Voices of Meningitis—Sanofi Pasteur with Biosector 2
Bill 28 Advocacy Campaign—Quebec Association of Pharmacy Owners (AQPP) with Citoyen Optimum (Citizen Relations)
Love The Gums You're With—American Academy of Periodontology with Weber Shandwick
This is Statistics—American Statistical Association with Stanton Communications, Inc.
Unbroken Hearts—The Society for Cardiovascular Angiography and Interventions (SCAI) with Weber Shandwick
We Connect the World—Airlines for America with Subject Matter
EDUCATIONAL AND CULTURAL INSTITUTIONS
Communicating Science Research That Rewrote Textbooks—Stony Brook University
GIVING VISION A VOICE: FWV RACHETS UP REPUTATION AND No. 2 NATIONAL RANKING FOR NC STATE ISE—NC STATE ISE with French/West/Vaughan
The Goddard School - Excellence in Educational Institution PR—The Goddard School with Konnect Public Relations
JFK Library Profiles in Courage Award—John F. Kennedy Library with Precision Strategies
Strayer Success Project—Strayer University with Ogilvy Public Relations
Covered California Third Open Enrollment: Spotlight on Coverage—Covered California (California's Health Benefit Exchange) with Ogilvy Public Relations
Croatia: Full of Life—Croatian National Tourist Board with Grayling
IDB Rebranding—Internal team ran the effort for the IDB with IDB
Planning the Future of Terminal 1 at SAN San Diego International Airport with Porter Novelli
Wyoming Leverages "The Good Dinosaur" to Promote Tourism Experiences—Wyoming Office of Tourism with Fahlgren Mortine
Bracelets for Press Freedom—Press Uncuffed with RoseComm
Celebration of Service: Creating Independence at Home for U.S. Veterans—The Home Depot Foundation with MSLGROUP
NO MORE. Together We Can End Domestic Violence & Sexual Assault. —NO MORE with Finn Partners
Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure—The Michael J. Fox Foundation (MJFF) with Ruder Finn
Your Move Chess—Ascension with FleishmanHillard
Earth To Paris: A Global Movement For Bold Planet Action—United Nations Foundation with Havas PR North America
imlovinit24: Creating 24 Moments of Joy in 24 Cities in 24 Hours—McDonald's Corporation with Ruder Finn
JOHNSON’S SO MUCH MORE—JOHNSON’S with Allidura Consumer
New Suez Canal – Symbol of the New Egypt—Suez Canal Authority with Ogilvy Public Relations Worldwide
Windows 10 Launch—Microsoft with WE Communications
2015 World Humanitarian Day #ShareHumanity Campaign—United Nations with Ogilvy Public Relations
Hilton Hotels & Resorts Re-Launches Chinese Traveler Welcome Program, Hilton Huanying—Hilton Worldwide with Edelman
Hooked—Netflix with MSLGROUP
Multimarketing Campaign / Windows Devices World Tour—Microsoft with WE Communications
Selfie-nomics—MasterCard with Ketchum
#YorkdaleFashionSanta—Yorkdale Shopping Centre with Media Profile
Canadian Women's Foundation Get Consent—Canadian Women's Foundation with Edelman Canada
Get Outside Day—Coleman Canada with Cohn & Wolfe
Liberal Party of Canada 2015 Election—Liberal Party of Canada with Precision Strategies
Maytag Ultimate Laundry Room—Maytag with Hill+Knowlton Strategies Canada
Employee Well-Being: The Foundation for A Positively Brilliant Culture—Beehive PR
Hill+Knowlton Strategies Promotes Work-Life Blend with H+K Outside Kids Initiative—Hill+Knowlton Strategies
Introducing MIND: The Best Knowledge Management Platform in the Industry—MSLGROUP
The Race to Make It Real—Ketchum
W2O's "Xavier Analytics Training Program"—W2O Group
PR AGENCY CITIZENSHIP
Integrated in Philanthropy—Fahlgren Mortine
Innovative Program Rewards Kindness at Coyne PR—Coyne Public Relations
Social Success for Social Good: Junior Achievement of Georgia and Porter Novelli—Junior Achievement of Georgia with Porter Novelli
Susan G. Komen Central and South Jersey Race for the Cure—Susan G. Komen Central and South Jersey with JFK Communications
Using a PR Agency as an Instrument of Philanthropy—Various Miami Nonprofits with Roar Media
PR AGENCY MARKETING
All Told: Telling Every Part of Your Story—Allison+Partners
Future of Retail 2015 Data Study—Walker Sands with Walker Sands Communications
The Golin Unternship—Golin
SHIFTing Into the Future With Digital Integration—SHIFT Communications
THOUGHT LEADERSHIP IN PR
Forcing Accountability: PR & The New World of Measurement—Aly Saxe, IrisPR with IrisPR
Localism: A Prediction That Became a Philosophy That Became a Game-Changer—Havas PR North America
New Partnership Paradigm: What Patient Advocates Seek from Pharma Partners—inVentiv Health Public Relations Group
The On-Demand Economy Survey—Burson-Marsteller
Setting the Industry Standard for CSR Research & Strategic Insights—Cone Communications
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