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Companies trying to create positive customer experiences are stymied by more vocal customers, lack of trust, and slow re ...
Paul Holmes 13 Nov 2013
In the US, UK and Germany, brands that offer increased simplicity stand to gain $50 billion in revenue, says branding fi ...
Holmes Report 27 Oct 2013
More than half of a brand’s relationship with its consumers is determined by corporate reputation—management behaviors a ...
Holmes Report 20 Apr 2013
Chief communications officers and chief marketing officers continue to battle over the “ownership” of social media.
Holmes Report 10 Dec 2012
New research finds that the right balance between reputation and brand management can be “a force multiplier” in driving ...
Holmes Report 30 Oct 2012
An analysis found that when positive brand equity and positive corporate reputation were combined the effects are more p ...
Holmes Report 27 Oct 2012
In the first of a series of articles looking at growth areas for the year ahead, we look at consumer brand building.
Paul Holmes 06 Feb 2012
MSLGroup Americas has launched MSLCamp, a proprietary offering developed in collaboration between MSL New York’s consume ...
Holmes Report 15 Oct 2011
Global brand executives believe sociability is growing rapidly as a contributor to a brand’s overall reputation.
Holmes Report 15 Oct 2011
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