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Skype's Elisa Steele explains her vision for integrated marketing and what it makes to be part of Microsoft's big plans.
Holmes Report 08 Aug 2013
For marketers, blissful ignorance of public concerns is no longer an option.
Arun Sudhaman 02 Jul 2013
For senior marketers, blissful ignorance of public concerns is no longer an option.
Arun Sudhaman 02 Jul 2013
Marketers are being forced to take a broader, multi-stakeholder view of their role. That’s a threat to the relevance of ...
Paul Holmes 01 Jul 2013
PR thinking is set to dominate the marketing landscape, according to a major new survey of marcomms students in four Eur ...
Arun Sudhaman 19 May 2013
P&G global brand building officer Marc Pritchard explains why it is PR's time to lead in his keynote at the 2012 Global ...
Holmes Report 07 Dec 2012
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