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Holmes Report 14 Aug 2014
Consumers are hungry to live their passions, and brands that can satisfy that appetite will reap the reward.
Holmes Report 29 Jun 2014
Millennials are redefining the concept of brand loyalty, according to a new study from online survey firm MindSwarms.
Holmes Report 15 Jun 2014
Trimaran PR Asia and luxury marketing specialist Mazarine Groupe Paris are creating a joint venture to be named Mazarine ...
Holmes Report 25 May 2014
In March, China amended its long-standing consumer protection law for the first time since 1993.
Holmes Report 11 May 2014
Nestlé USA has concluded a keenly-contested competitive review by assigning brand PR duties to three PR firms.
Arun Sudhaman 06 Mar 2014
Russian consumers spend more on food than they do on rent or utilities, and more than half the population is uneasy abou ...
Holmes Report 12 Jan 2014
There is a significant “authenticity gap” between UK consumers’ expectations of leading brands and their experiences wit ...
Holmes Report 01 Dec 2013
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